Client: Zapp
Role: (UI) designer and B2C copywriter
responsible for in-app designs, print
and brand activation products
Period: 2021 ︎︎︎ 2022
Main tasks and responsibilities:
designing in-app banners, product headers and tiles,
writing copy for in-app banners, notifications,
printwork and brand activations
Setting up a copy guide for colleagues, preserving Zapp’s tone of voice as set up by bureau Natwerk
Support Zapp in expanding to other cities, such as
Rotterdam, by defining a tone of voice in line with
citizens of Rotterdam and their ways of communicating
designing in-app banners, product headers and tiles,
writing copy for in-app banners, notifications,
printwork and brand activations
Setting up a copy guide for colleagues, preserving Zapp’s tone of voice as set up by bureau Natwerk
Support Zapp in expanding to other cities, such as
Rotterdam, by defining a tone of voice in line with
citizens of Rotterdam and their ways of communicating
Complimentary postcards with every order shipped during Zapp’s Blue week during the summer of 2021
Featuring handdrawn illustrations
Featuring handdrawn illustrations
