sometimes copywriter
sometimes painter


Client: Zapp
Role: (UI) designer and B2C copywriter
responsible for in-app designs, print
and brand activation products

Period: 2021 ︎︎︎ 2022

Main tasks and responsibilities:
designing in-app banners, product headers and tiles,
writing copy for in-app banners, notifications,
printwork and brand activations

Setting up a copy guide for colleagues, preserving Zapp’s tone of voice as set up by bureau Natwerk

Support Zapp in expanding to other cities, such as
Rotterdam, by defining a tone of voice in line with
citizens of Rotterdam and their ways of communicating

Complimentary postcards with every order shipped during Zapp’s Blue week during the summer of 2021

Featuring handdrawn illustrations