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MODUS at Club Parallel, AMS
Brand identity design, 3D animation
Hidden in the north of Amsterdam, opened Club Parallel late 2022. It produces and showcases club nights, concerts, exhibitions, art installations and spoken word, one them being MODUS. A monthly evening centered around a genre of club, emotion or sound- each one totally different.
To honor this diverse programming, an identity is created that communicates an off/on switch in combination with a grid that unlocks the many different vibes of MODUS. Utilizing a new font and a new 3D animation for each event, it showcases the range while being hold in place by the grid.
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