Objective
Apparel will be a priority for New Balance in 2024. In this context, there is a wish to include training storytelling, as it has proven to be an incremental market opportunity.


TeamPhotographer: Pim Rinkes
Assistants: Ashley Young, Liam Mulligan
CD: Ben Ireland
AD: Desiree Schouteten
Digi-OP: Jonas Ribitsch
Producer: Joseph Timbs
Movement Director: Stephane Moun
Styling: Max Jolivet
HMU: Isabel Simoneth
Talent: Ray and Selina